I would’ve rejoiced this news sooner here. However, industry colleagues and I were chiming in and reacting on Facebook Monday.
Now that we’ve all had a chance to digest the news, I can say it here. So long, farewell, auf Wiedersehen, and enjoy the beignets, 103.7FM. There are plenty to go ’round in NOLA.
With that, here in the Pine Belt, I can remember 103.7FM as an easy-listening station, a country station, a 1950s/60s oldies station, a country station (again), and rock, in some form, for about the last decade and a half. It started as active rock and morphed closer to classic rock before surrender.
I’ve written about a controversial incident regarding its morning show in The Fox/WFFX era here before. I wish not to revisit it. A polite “good riddance” to that program is also in order.
There’ve been many times 103.7FM WFFX has created confusion — making people think a certain show or song was on my radio home, Rock 104. Now that The Fox has fled for NOLA with a temporary format change to boot, the confusion it created is ending.
I’ve told others this — so I might as well confess this here. I thought for sure iHeart was going to at least retain the WFFX call letters for 103.7 here — but change the format to news/talk and affiliate with — wait for it — FOX News Radio. Heh, when I’m wrong, I’m wrong.